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Frenemies

Frenemies PDF
Author: Ken Auletta
Publisher: Penguin Books
ISBN: 0735220883
Size: 66.80 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 384
View: 4992

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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

 PDF
Author:
Publisher:
ISBN: 0735220867
Size: 76.85 MB
Format: PDF, Kindle
Category :
Languages : en
Pages :
View: 5148

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Drama High Frenemies

Drama High  Frenemies PDF
Author: L. Divine
Publisher: Kensington Publishing Corp.
ISBN: 0758284039
Size: 14.39 MB
Format: PDF, Docs
Category : Young Adult Fiction
Languages : en
Pages : 224
View: 5325

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South Bay High wouldn't be such a bad place to go to school if it weren't for all the drama. Not that Jayd Jackson's helping matters. She's right there in the center of it all--whether she wants to be or not. Maybe it just goes with the turf. After all, there's a reason they call this place Drama High. . . Jayd doesn't know what's going on with her girl, Nellie. Ever since she got named homecoming princess, she's been acting like Mickey and Jayd aren't her friends anymore, and she's even falling in deeper with Tania and her crew. It's amazing the girl can fit her new crown over that big head of hers. And then there's Jayd's boyfriend Jeremy. His aloof attitude is really getting on her nerves. Jayd's even starting to question his commitment, not to mention her own. Especially since lately, all she can think about is Rah--and that surprise kiss he planted on her the other day. . .

Frenemies

Frenemies PDF
Author: Hayley DiMarco
Publisher: Revell
ISBN: 1441212523
Size: 77.83 MB
Format: PDF, ePub, Docs
Category : Young Adult Nonfiction
Languages : en
Pages : 144
View: 4856

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Friends and enemies--sometimes it's hard to tell the two apart. Especially when some people seem to be both. In her bestselling book Mean Girls, Hayley DiMarco counseled teens about how to handle mean girls at school or church who were making their lives miserable. But what's a girl to do when her own friends are the ones doing those mean and hurtful things--being her BFF one day but betraying her the next? Frenemies helps girls figure it out. In this new book from big-sister mentor Hayley DiMarco, teens will learn why friends act the way they do and how they should react when the mean people in their lives are the people they love and trust the most.

Frenemies

Frenemies PDF
Author: Jaime Settle
Publisher: Cambridge University Press
ISBN: 1108472532
Size: 58.55 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 334
View: 3767

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Social media is polarizing America: using Facebook causes Americans to negatively judge and stereotype those people with whom they disagree about politics.

That S What Frenemies Are For

That s What Frenemies Are For PDF
Author: Sophie Littlefield
Publisher: Ballantine Books
ISBN: 1984817965
Size: 43.23 MB
Format: PDF, Mobi
Category : Fiction
Languages : en
Pages : 320
View: 3427

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Julia Summers seems to have it all- a Fifth Avenue apartment, a successful husband, and two adorable children attending the best private school in the city. She relishes wielding influence over her well-heeled girlfriends . . . but her star appears to be fading. That's why, when stranded in Manhattan for the summer as the entire Upper East Side flees to the Hamptons, Julia is on the hunt for the next big thing--the hot, new fad that will put her back on top. Enter Flame, the new elite fitness craze. Seductive and transformative, Flame is exactly what Julia needs--and demure, naive instructor Tatum is her ticket in. Turning Tatum from giggly blonde to trendy guru proves hard work. Yet Julia's triumphant comeback at summer's end doesn't quite go as planned, and when things suddenly get ugly--and even deadly--she realizes she may have been in way over her head. And Tatum, waiting in the wings, begins to grasp just how much power her newfound stardom holds . . . Then, with Julia's life already spiraling out of control, her husband is arrested for fraud and bribery. As her so-called friends turn their backs on her, and Tatum pursues her own agenda, Julia is forced to rethink everything she knew about her world to reclaim her perfect life. But does she even want it back?

Honeybees And Frenemies

Honeybees and Frenemies PDF
Author: Kristi Wientge
Publisher: Simon & Schuster Books for Young Readers
ISBN: 1534438157
Size: 20.14 MB
Format: PDF, Docs
Category : Juvenile Fiction
Languages : en
Pages : 256
View: 1321

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Twelve-year-old Flor faces a bittersweet summer with a pageant, a frenemy, and a hive full of honey. It’s the summer before eighth grade and Flor is stuck at home and working at her family’s mattress store, while her best friend goes off to band camp (probably to make new friends). It becomes even worse when she’s asked to compete in the local honey pageant. This means Flor has to spend the summer practicing her talent (recorder) and volunteering (helping a recluse bee-keeper) with Candice, her former friend who’s still bitter about losing the pageant crown to Flor when they were in second grade. And she can’t say no. Then there’s the possibility that Flor and her family are leaving to move in with her mom’s family in New Jersey. And with how much her mom and dad have been fighting lately, is it possible that her dad may not join them? Flor can’t let that happen. She has a lot of work to do.

Frenemies Forever

Frenemies Forever PDF
Author: Rachel Renée Russell
Publisher:
ISBN: 9781471158032
Size: 18.13 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 368
View: 3661

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Frenemies

Frenemies PDF
Author: Megan Crane
Publisher: 5 Spot
ISBN: 0446196487
Size: 30.25 MB
Format: PDF, Docs
Category : Fiction
Languages : en
Pages : 304
View: 3040

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Just a few months shy of her 30th birthday, Gus Curtis finally feels like she has it all: a strong career, great friends, and a wonderful boyfriend. But all of this comes crashing down when Gus discovers Nate, her "Mr. Right," hooking up behind her back with her so-called "friend" Helen. Soon it seems like the life Gus has worked to make so adult looks a lot like the one she already had as a teenager, and Gus is left with more questions than answers: Can she win Nate back before she turns 30 alone? (And if so, does she really want him?) Is Helen really as devious and manipulative as she seems, or, worse, is Gus more like her frenemy than she ever imagined? And is she ever going to grow up? With the clock ticking down to her birthday, Gus discovers that sometimes the best thing about best-laid plans is trashing them altogether.

Friends And Frenemies

Friends and Frenemies PDF
Author: Jennifer Castle
Publisher: Zest Books ™
ISBN: 1541579674
Size: 20.66 MB
Format: PDF
Category : Juvenile Nonfiction
Languages : en
Pages : 144
View: 1729

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Middle school friendships can be a source of great joy one day, then pain and anxiety the next. Friends and Frenemies examines the complexities of friendship and helps readers start building communication tools that will last a lifetime. The book tackles big questions such as: "How can I make friends?" and "What if I feel like I need to end a friendship?" Friends and Frenemies includes not just advice, but also comments from real kids, advice from older teens who have been there and done that, quizzes, polls, and other interactive elements that encourage readers to engage with the book, adding their own thoughts and experiences.

Frenemies

Frenemies PDF
Author: L.L. Owens
Publisher: ABDO Publishing Company
ISBN: 1617852023
Size: 45.33 MB
Format: PDF, ePub, Mobi
Category : Juvenile Nonfiction
Languages : en
Pages : 112
View: 2192

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Frenemies features fictional narratives paired with firsthand advice from a licensed psychologist to help preteen and teen girls manage conflicts and recognize the qualities of a good friend. Topics include making new friends, trash talking, gossiping and spreading rumors, jealousy, and questioning feelings for a guy friend. Also covered are family situations such as strict versus loose parents, financial stress, and suspecting a friend is being abused. Throughout the book, Talk About It questions encourage discussion. Additional resources, a glossary, and an index are also included. Frenemies will leave readers feeling confident to make smart, healthy decisions when it comes to friendships and conflict. Strong, Beautiful Girls is a series in Essential Library, an imprint of ABDO Publishing Company.

Defending Frenemies

Defending Frenemies PDF
Author: Jeffrey W. Taliaferro
Publisher: Oxford University Press
ISBN: 019093932X
Size: 45.31 MB
Format: PDF, Kindle
Category : Political Science
Languages : en
Pages : 288
View: 1588

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The United States maintains defense ties with as many as 60 countries, which not only enables its armed forces to maintain command globally and to project its force widely, but also enables its government to exert leverage over allies' foreign policies and military strategies. In Defending Frenemies, Jeffrey W. Taliaferro presents a historical and comparative analysis of how successive US presidential administrations have employed inducements and coercive diplomacy toward Israel, Pakistan, South Korea, and Taiwan over nuclear proliferation. Taliaferro shows that the ultimate goals in each administration, from John F. Kennedy to George H. W. Bush, have been to contain the Soviet Union's influence in the Middle East and South Asia and to enlist China as an ally of convenience against the Soviets in East Asia. Policymakers' inclinations to pursue either accommodative strategies or coercive nonproliferation strategies toward allies have therefore been directly linked to these primary objectives. Defending Frenemies is sharp examination of how regional power dynamics and US domestic politics have shaped the nonproliferation strategies the US has pursued toward vulnerable and often obstreperous allies.

Frenemies In The Family

Frenemies in the Family PDF
Author: Kathleen Krull
Publisher: Crown Books For Young Readers
ISBN: 0399551247
Size: 44.69 MB
Format: PDF, Kindle
Category : Juvenile Nonfiction
Languages : en
Pages : 229
View: 1009

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Siblings everywhere are sure to relate to this humorous look at famous brothers and sisters whose important bonds have shaped their accomplishments. The book looks at the relationships between Prince William and Harry, Venus and Serena Williams, and others. Illustrations.

How To Rock Best Friends And Frenemies

How to Rock Best Friends and Frenemies PDF
Author: Meg Haston
Publisher: Poppy
ISBN: 031628579X
Size: 71.41 MB
Format: PDF, ePub, Docs
Category : Juvenile Fiction
Languages : en
Pages : 352
View: 6486

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After a humiliating tumble down the social ladder, Kacey Simon is back on top, where she belongs. She's lost her lisp, traded in her Coke-bottle glasses for contacts, and learned that brutal honesty isn't always the best policy. Best of all, she's made up with Zander and her BFFs and reclaimed her spot as Gravity's lead singer. Her life is pitch-perfect--until Zander's ex-girlfriend, Stevie, arrives in town. Marquette Middle hasn't seen a girl with such killer style and impressive vocals since... well, Kacey herself. Boys want to date Stevie, girls want to be her, and Kacey wants to boot her butt out of Chicago ASAP. But when Kacey reverts to her mean-girl ways to take Stevie down, will she lose the band--and Zander--for good? It's not easy for a star to share the spotlight, but the show must go on in Meg Haston's stylish and clever sequel to How to Rock Braces and Glasses.

The Friendship Solution

The Friendship Solution PDF
Author: Wayne Mitchell
Publisher: Third Ghost Press
ISBN: 1948158116
Size: 69.48 MB
Format: PDF, ePub, Docs
Category : Family & Relationships
Languages : en
Pages : 195
View: 3185

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One day, as we were reading an email to our advice column Direct Answers, Tamara looked up and said simply, “She doesn’t know what a friend is.” That line—she doesn’t know what a friend is—has come back to us again and again as we read letters about a problem with a friend. Although we didn’t realize it at the time, that is how The Friendship Solution began. We wrote this book for two reasons. First, when many people use the word “friend,” they are actually describing a frenemy, a person they dislike, a rival or an antagonist, or a person who manipulates them. They are not talking about a true friend, someone they know and like, someone they can trust to have their back. Understanding this distinction is one of the keys to having a good life. But understanding this distinction is not enough. We must act on it. That is the second purpose of this book. We want to explain why we need to sort people out based on where they should fit in our life. Some dictionaries define a friend as someone we know well and like, exclusive of sexual or family ties. In this regard, dictionaries are behind the times. More and more, psychologists are seeing our friends, family, and romantic relationships not as fundamentally different but as tributaries of the same river. That is why when we speak of friends in this book, we include traditional friends as well as relatives and romantic partners. The Friendship Solution is about the place of friendship in all our relationships. It is about why we have friends, what a good friend is, learning to say no, and letting go of bad friends. Through letters and research, we will paint a portrait of friendship as it is and as it should be. Finally, this book is a long answer to a short letter, a letter we got on the day Tamara looked up from an email and said, “She doesn’t know what a friend is.” From the prepublication reviews: “I'm sleeping better after reading this book.” “I like how thoughts run into each other; they form a cohesive explanation. You come by it so simply. I imagine many people stop and think: ‘They express what I have thought all along, but could not put into words.’” “I had goosebumps. This was so true, to the point....” “I love how comprehensive this book is.”

Frenemies Dealing With Friend Drama

Frenemies  Dealing with Friend Drama PDF
Author: L.L. Owens
Publisher: ABDO
ISBN: 9781604538861
Size: 72.11 MB
Format: PDF
Category : Juvenile Nonfiction
Languages : en
Pages : 112
View: 1441

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Frenemies features fictional narratives paired with firsthand advice from a licensed psychologist to help preteen and teen girls manage conflicts and recognize the qualities of a good friend. Topics include making new friends, trash talking, gossiping and spreading rumors, jealousy, and questioning feelings for a guy friend. Also covered are family situations such as strict versus loose parents, financial stress, and suspecting a friend is being abused. Throughout the book, Talk About It questions encourage discussion. Additional resources, a glossary, and an index are also included. Frenemies will leave readers feeling confident to make smart, healthy decisions when it comes to friendships and conflict. Strong, Beautiful Girls is a series in Essential Library, an imprint of ABDO Publishing Company.